Our client chillbox, cooperated with PlayStation™ to become more appealing to gamers. Our goal was to make chillbox a new meeting spot for the «Minecraft» and «God Of War» generation. Gamers meet up after every game session to talk about games. So, the “chillbox login” campaign, invited gamers to enjoy frozen yogurt. Then find the secret codes in each box and win instantly PlayStation™ gifts every day, for over two months. The main platform of our campaign was a mini-site. There the users could enter their codes and answer an engaging PlayStation™ quiz to “check” their gaming experience level.
Additionally, we designed the special frozen yogurt box. And finally, we produced 2 Call to Action videos for Facebook, Instagram, and YouTube. Famous gamers/YouTubers helped us spread our campaign to the targeted audience. To boost our campaign, we created stories and posts with the prizes and the winners of the daily prizes.
A total of 21.000 gamers participated in the “chillbox login” contest and won over 100 PlayStation™ gifts such as gaming platforms, VR headsets, PS games and PS store gift cards.
Discover more chillbox delicious campaigns here: https://avakon.com/tag/chillbox/