The case of the “YOU ME chillbox” campaign with Vangelis Kakouriotis.

The request:

Chillbox is a beloved Greek frozen yogurt global brand! The request was to create a digital summer contest that will further enhance the brand identity. In addition, a youthful and fun experience, leading people to its shops! Dedicated to those who want to enjoy new experiences and discover new flavors.

The insight:

Chillbox young fans, love music and pop idols.

Introducing the campaign:

Step 1: Use an ideal influencer for our target group.

Vangelis Kakouriotis! Certainly the ultimate pop star has his own fan club and a very strong social media presence in Greece!

Step 2: Create the ideal call to action content for each media platform. So the users will enter the chillbox.gr website and join the contest.

Facebook and Youtube videos | Instagram stories | Facebook posts |
During the campaign, users were entering the Online Contest Page where they could guess Vangelis Kakouriotis’s favorite flavors through an easy and engaging quiz.

Step 3: The prize

Then 5 dates in 5 different locations in Greece with Vangelis Kakouriotis in his favorite place, chillbox!

The outcome:

Moreover, the brand had a big awareness lift, through it’s digital boosting campaigns:

Facebook & Instagram:

1.041.921 People Reached
4.944.682 Ad Impressions
544.045 Video Views
560.466 Engaged Users

Youtube:

306.726 Video Views
46,08% of video watched
36,83% video played to 100%

Discover more indulgent chillbox campaigns here