NEF-NEF Spring-Summer Collection 2024
Introduction
NEF-NEF Homeware, a purely Greek company with a leading role in linen and home products, wished to communicate its new Spring-Summer collection on TV, as it does every year.
Campaign Objectives
- Promote the new collection and increase sales.
- Simultaneously produce a TVC and multiple video-assets for social media platforms.
- Build on the Fall-W
- Build on the brand’s key values, which are quality and value for money.
Campaign Strategy
Building on the success of our Fall-Winter launch, we saw an opportunity to amplify the campaign’s impact. Through a heartfelt narrative starring NEF-NEF items, we crafted a film that not only spotlighted the new collection but also deeply resonated with the audience, creating an emotional connection to the brand.
Execution
Our hero this season isn’t just a NEF-NEF pillow—it’s also a NEF-NEF sous-plat and blanket, embarking on vibrant summer adventures! By personifying these items and weaving their journey through the home and lives of the family, we crafted a heartwarming, sun-soaked
narrative that radiates ultimate summer vibesWith a fresh and modern director’s angle and a non-stylized flair, the film appeared on TV like a breath of fresh air!
Key Messages and Results
- Highlighting the new collection’s products.
- Showcasing that the products can cover any need and home style.
- Promoting NEF-NEF Homeware as the ultimate Greek design brand.
Conclusion
The power of story-telling triumphed once again! Creating a story about a humble pillow or sous-plat can beautifully communicate all the brand and product values and even create a strong emotional connection with the audience.
