Candia Case Study 2025
The Request
Candia needed a high-impact TVC to drive sales—fast. The brief was to create a summer sales film that embodied the brand’s distinctive spirit of “Wake Up in the Mediterranean”,
capturing its sun-soaked warmth and sensory appeal. The challenge? Produce it quickly without compromising on creative quality or brand essence.
The Challenge
- How do you deliver a compelling Mediterranean narrative—full of emotion and imagery—under tight time constraints?
- How to deliver a “hard sell” message without losing the subtle, evocative atmosphere that defines Candia?
Our Approach
Leoussis_a streamlined strategy, creative, and production workflows to meet the tight deadline while delivering with authenticity and purpose:
- Concept & Messaging
- Emphasized the Mediterranean lifestyle—aromas, textures, and visual richness tied to sunrise and serenity.
- Maintained clarity on the sales message: compelling viewers to act, while immersing them in Candia’s sensory universe.
- Turbocharged Production
- Rapid, high-quality production post: editing, color grading, sound design, graphics—completed in accelerated workflow.
- Aesthetics with Impact
- Lush visuals and evocative soundscapes designed to awaken the senses.
- Execution aligned with Mediterranean elements—olive groves, lavender, golden light—while delivering a compelling sales pitch.
- Hard Sell with Heart: Balancing call-to-action urgency with the calm invitation of “Wake Up in the Mediterranean.”
Conclusion
Leoussis_a rose to the challenge—crafting a campaign that delivered both impact and inspiration. We brought “Wake Up in the Mediterranean” to life fast, fusing emotional storytelling with on-point hard-sell effectiveness. It wasn’t just a TVC—it was a refreshing call to action.
Date:
July 10, 2025
