ENERWAVE LAUNCH CAMPAIGN
The Request
Elpedison was preparing to launch a major rebranding campaign as ENERWAVE, starting with a high-profile launch event followed by countless digital assets across all social media platforms — from Meta and TikTok to LinkedIn and all websites related to the brand.
The Challenge
Can you keep a secret? We definitely proved that we can.
We had to prepare scripts, campaigns, influencer invitations, covers, videos, and more without revealing the new name or branding to anyone outside a small circle of creatives. Everything had to be finalized just a few hours before the event.
At the same time, all digital content — including official page setups, names, descriptions, links, and ad campaigns — had to be updated overnight, live and on the spot, during an event that also required real-time coverage and documentation.
What We Did
We prepared a complete series of materials using a placeholder name, ready to be updated within the final 24 hours before launch.
We assembled a dedicated team consisting of creative directors, editors, videographers, photographers, copywriters, and developers, who worked backstage during the event from a fully equipped workstation.
The Big Launch
The new branding was officially announced at around 9 o’clock in the evening, and here’s what followed:
That same night, we updated all social media platforms and submitted requests for the official name changes — something that couldn’t happen even a minute earlier, as we couldn’t risk any information becoming public before the announcement.
The content we designed included:
- Reveal reels
- New covers and visual assets
- A full Instagram page takeover featuring the new logo
- Product explainer videos
- Corporate videos introducing the new company identity
- FAQ videos explaining to consumers what was changing and what would remain the same
- A series of live photos and videos edited on the spot and published the very next morning
The Result
Within a week, all owned digital platforms had fully transitioned to the new branding and launch-event content. Consumers experienced a seamless rebranding journey, and ENERWAVE was ON!
Date:
November 4, 2025
