Ελvida Rebranding

The Request

ELVIDA FOODS, one of Greece’s leading food companies with established brands such as Hellenic Gyros, Nostimost, and Devesa, set out on a mission to enhance its brand awareness and redefine its brand values. This was not just a rebranding effort but a strategic restructuring of its entire brand architecture.

A fresh approach was required, involving new logos, modernized packaging, and refreshed communication, all while reimagining the positioning of its mother brand.

Creative Insight

The name Elvida—a Spanish word with an article—offered a unique opportunity for reinterpretation, aligning with the brand’s core values.

Eλvida: The “Ελ” (El) from Hellas (Greece) and “vida” (life) from Argentina—a fusion of two culinary traditions known for their deep appreciation of premium meat.

This name embodies Elvida’s rich expertise and passion for delivering authentic, high-quality flavors.
To reinforce this identity, we introduced a refined logo and a tagline that speaks volumes:
“Ένας ολόκληρος κόσμος γεύσης” (A Whole World of Flavor). This tagline encapsulates Elvida’s commitment to bringing top-tier taste experiences to consumers everywhere.

The rebranding came to life through:

A modernized logo that reflects the brand’s heritage and future vision
A fresh website with a new look and feel

An engaging print ad campaign that communicates the new identity

Conclusion

Eλvida has successfully embarked on a new chapter, redefining its identity with a fresh look, an expanded product range, and innovative recipes.

Through this strategic rebranding, the brand has strengthened its position among both consumers and retailers, bringing its core values and commitments to the forefront with greater clarity and impact than ever before.