Του μπαμπά | A Brand Born to Grill

The Request

Our client, Elvida Foods, was launching a new line of frozen pre-cooked meat products—designed to bring deliciousness and comfort to the kitchen in just a few minutes. They needed a name, logo, packaging, and brand story for this new range.

The Insight

Mouthwatering grilled meat… but where does this new product truly belong? It’s not quite what your mom would make. It’s better quality than your average BBQ joint.

It sits right in the sweet spot: it’s exactly what a dad would make. Homemade, hearty, with a touch of indulgence—like a proper “dad-style” feast.

The Idea

That’s how «του μπαμπά» (Greek for “Dad’s”) was born—a product line that’s here to become “your daddy” in flavor”! We created a logo with an unmistakably old-school man and a bold retro-style font—simple, strong, and full of character.

The packaging

The packaging we design features a fresh and inviting look, blending retro-modern aesthetics to create a unique shelf presence. Utilizing stark, bold colors and crisp, clean graphics, the design is immediately eye-catching, allowing consumers to easily and intuitively distinguish between different products at a glance.

Clear color coding plays a vital role, distinctly setting each product apart while maintaining a cohesive brand identity across the range. This thoughtful approach not only enhances visibility but also simplifies the shopping experience, making selection effortless for the customer.

Designed to indulge the senses, the packaging highlights the richness and authenticity of the grilled products, communicating quality, flavor, and freshness with every detail. The overall result is a striking balance between nostalgic familiarity and contemporary sophistication, perfectly suited for today’s dynamic market.

The Brand Story

«του μπαμπά» products are tasty, carefully selected frozen meat dishes, ready in minutes. They were made to highlight the hidden talent of every home griller, kitchen enthusiast, and group hangout hero—the one who may not be a “master chef,” but always delivers on flavor and fun.

The name was inspired by the founder’s promise: to always create products good enough for a dad to serve his child. At the same time, it’s a tribute to everyone who, even if not a cooking expert, can still be “the dad of indulgence.”

You’ll reach for «του μπαμπά» on game day, celebration nights, lazy Sundays, or whenever you just need something quick and delicious that hits the spot. Because after one bite, everyone will be calling you the grill master of the house.