15 Years of Philips Airfryer | A Culinary Celebration

The Occasion

Fifteen years ago, Philips revolutionized home cooking with the launch of the world’s first Airfryer—offering a healthier, easier, and more delicious way to enjoy crispy, golden-fried food. Today, as the No.1 Airfryer brand globally, Philips continues to innovate and redefine how we cook.

To celebrate this remarkable milestone, we were tasked with curating an elevated event that honored the brand’s journey and spotlighted its star innovation: the Philips Airfryer.

The Vision

Philips is a brand that blends smart technology with everyday wellness. For this celebration, our goal was to create a premium lifestyle experience where innovation met flavor—giving guests the opportunity to witness, taste, and engage with the Airfryer’s capabilities firsthand.

The Experience

At a stunning venue with sweeping views of Athens and the Acropolis, we brought this vision to life through a warm, contemporary, and celebratory atmosphere. Renowned chef and food content creator Gabriel Nikolaidis guided guests through a flavorful journey, highlighting the versatility of the latest Philips Airfryer models. He prepared two ethnic dishes on the spot, proving that the Airfryer doesn’t just fry—it cooks gourmet-level meals and complex recipes with ease and extra flavor.

From live cooking demos and tastings to chef-led storytelling and exclusive experiences, we showcased how the Airfryer makes healthy, delicious meals both effortless and exciting.

Every detail—from the curated menu to the ambient music and stylish décor—reflected Philips’ values of innovation, simplicity, and modern living. Between sessions, guests engaged in fun trivia related to the recipes’ countries of origin, highlighting the Airfryer’s adaptability to global cuisines. The experience wrapped with photo ops in front of a custom-designed, Instagram-worthy wall complete with playful props.

The Impact

With top journalists, lifestyle influencers, and industry partners in attendance, the event created buzz across media and social platforms.

More importantly, it deepened Philips’ emotional connection with its audience—reinforcing the Airfryer’s role as a trusted, everyday companion in Greek kitchens.