HP Annual Partner Event 2025

The Request

HP wished to host its Annual Partner Event to discuss the latest technological developments and underscore the importance of collaboration in shaping the future of work.

Our mission

Design and produce an experience that would not only convey that message but also entertain, inspire, and leave every guest profoundly moved and energized.

The Vision & Venue

Building on HP’s strategic partnership with AMD and the theme “Driving the Future Together,”

we selected a unique setting with stunning views of the Acropolis. This venue perfectly captured the essence of blending heritage with innovation,

Concept & Production by Leoussis_a

From initial concept to flawless execution, Leoussis_a meticulously managed every element of the event:

Visual Identity & Branding: Crafted a cohesive narrative blending forward-looking technology with cultural legacy.
Venue Styling & Logistics: Transformed the EMST rooftop into an elegant, functional setting.

Content & Digital Storytelling: Produced AI-generated video content dramatizing the evolution of work—paired with an inspiring keynote speaker illuminating the future.
Cocktail Design & Hospitality: Developed bespoke cocktails that matched both the summer heat and the event’s high energy—keeping things cool in every sense.
Audience Experience: Curated a dynamic program featuring key moments, surprise entertainment, and meaningful presentations to reinforce HP’s message of innovation and unity.

Event Highlights

Strategic Presentations: Executives from HP and AMD reinforced their collaborative vision for technological advancement.
AI Storytelling: The event’s narrative came alive through AI-generated visuals tracing work across centuries.
Inspirational Keynote: Guests were motivated by a future-focused address that positioned them as architects of change.

Awards & Recognition: HP honored standout partners from FY24, celebrating excellence and shared success.
Invigorating Atmosphere: Despite the warm July evening, the rooftop setting—with the Acropolis backdrop—felt refreshingly “cool.”

Conclusion

Leoussis_a orchestrated a meticulously curated event that not only embodied the “Driving the Future Together”

vision but also elevated HP’s brand identity through immersive design, compelling content, and flawless execution—set against one of Athens’s most majestic landmarks.