NEF-NEF Spring-Summer Collection 2024

NEF-NEF Spring-Summer Collection 2024

Introduction

NEF-NEF Homeware, a purely Greek company with a leading role in linen and home products, wished to communicate its new Spring-Summer collection on TV, as it does every year. 

Campaign Objectives

  1. Promote the new collection and increase sales. 
  2. Simultaneously produce a TVC and multiple video-assets for social media platforms. 
  1. Build on the Fall-W
  2. Build on the brand’s key values, which are quality and value for money. 

Campaign Strategy

Building on the success of our Fall-Winter launch, we saw an opportunity to amplify the campaign’s impact. Through a heartfelt narrative starring NEF-NEF items, we crafted a film that not only spotlighted the new collection but also deeply resonated with the audience, creating an emotional connection to the brand.

Execution

Our hero this season isn’t just a NEF-NEF pillow—it’s also a NEF-NEF sous-plat and blanket, embarking on vibrant summer adventures! By personifying these items and weaving their journey through the home and lives of the family, we crafted a heartwarming, sun-soaked

narrative that radiates ultimate summer vibesWith a fresh and modern director’s angle and a non-stylized flair, the film appeared on TV like a breath of fresh air! 

Key Messages and Results

  • Highlighting the new collection’s products. 
  • Showcasing that the products can cover any need and home style.  
  • Promoting NEF-NEF Homeware as the ultimate Greek design brand.

Conclusion

The power of story-telling triumphed once again! Creating a story about a humble pillow or sous-plat can beautifully communicate all the brand and product values and even create a strong emotional connection with the audience. 

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