PAL COOKWARE #STAYHOME QUARANTINE RECIPES
We created a series of videos posted on Pal’s pages in Facebook, Instagram and YouTube, in which Gogo using PaL Cookware and a lot of humor presented recipes based on simple ingredients which we all have in our homes. Each video was a call to action to participate in a contest, asking the audience to share with PaL what type of ingredients they have available in their homes to win the corresponding recipe created for them by Gogo Delogianni and of course brand new PaL Cookware!
Highlighting with this creative idea alternative ways to use food-materials, we were able to speak to the heart of our audience that needed real “Quarantine Recipes” and at the same time achieved to increase PaL’s awareness, as its cookware can easily be found in supermarkets and selected online stores (e-shops).
April 27, 2020