Doukissa Nomikou x Triumph AW24 – Redefining Elegance

The Challenge

Triumph, the iconic global lingerie brand, set out to launch its Autumn-Winter collection highlighting its standout piece: the Body Make-Up Illusion Lace bra. Our mission?

To craft a high-impact, multi-platform campaign that not only introduced the collection but positioned the Body Make-Up Illusion Lace as the ultimate everyday bra—delivering top comfort, support, and style for today’s dynamic woman.

The Insight

Modern women embrace countless roles—career-driven, mothers, trendsetters, and self-care advocates. They need lingerie that seamlessly supports their lifestyle, offering comfort without compromise and effortless elegance. Triumph’s Body Make-Up Illusion Lace bra embodies this philosophy, blending innovative design with sensuality and unparalleled fit.

Who better to bring this vision to life than our brand ambassador Doukissa Nomikou? As one of Greece’s most influential public figures, she embodies confidence, sophistication, and versatility, making her the perfect figure for our new campaign.

The Creative Approach

For AW24, Triumph and Doukissa Nomikou joined forces once again to deliver a high-fashion, contemporary campaign that captures the essence of modern femininity.

The goal was to redefine elegance, showcasing a woman who is effortlessly stylish, confident, and always on the move.

Execution: A 360° Impactful Rollout

To ensure maximum reach and engagement, we executed a fully integrated multi-channel strategy, making the campaign unmissable across key touchpoints:

TV exposure – A visually stunning video with Doukissa in dynamic, empowering moments, featured in top-tier TV programs and placed across social channels.

PR & Editorial Exposure – Extensive coverage in magazines, and digital media, reinforcing Triumph’s fashion-forward identity.
Digital & Social Media Buzz – Striking visuals and engaging content amplified across Triumph’s social channels, including a special in-store activation with Doukissa, fed in her SoMe.
Outdoor Marketing – High-impact placements in Athens Metro and on buses.

Key Results & Impact

Elevated the Body Make-Up Illusion Lace bra as the ultimate choice for women seeking both style and support.
Strengthened Triumph’s positioning as a leader in high-fashion lingerie.

Boosted awareness and desirability for the AW24 collection through an aspirational, high-aesthetic campaign.
Maximized engagement through a seamless omnichannel presence, delivering a consistent and powerful brand message.

Conclusion

The Doukissa Nomikou x Triumph AW24 campaign is a tribute to confidence, grace, and timeless elegance. By blending cutting-edge fashion with everyday comfort,

Triumph reinforced its standing as the ultimate lingerie brand for the modern woman, proving once again that style and support are a perfect match.