Doukissa Nomikou x Triumph SS25 – A 360° Fashion-Forward Campaign
The Challenge
Triumph, the iconic global lingerie brand, aimed to launch its Spring-Summer 2025 collection, with a strong focus on its hero product, the Comfort Wire bra.
The objective was to create an impactful 360° campaign that would not only introduce the new collection but also position the Comfort Wire as the ultimate choice for modern women—offering unparalleled comfort, support, and style without compromise.
The Insight
Today’s women lead dynamic lives, balancing multiple roles—from career to motherhood, from personal style to self-care. They need lingerie that keeps up with them, offering both effortless support and timeless elegance. Triumph’s Comfort Wire bra is designed precisely for this—providing the perfect combination of comfort, sensuality, and lift.
Who better to embody this message than Doukissa Nomikou? As one of Greece’s most influential public figures, she has been the face of Triumph for the last three years, representing the brand’s core values of empowerment, sophistication, and versatility.
The Creative Approach
For SS25, Triumph and Doukissa came together once again to deliver a high-fashion campaign, combining aesthetic excellence with contemporary coolness. The goal was to capture the essence of modern femininity—a woman who is effortlessly stylish, confident, and always on the move.
Execution: A 360° Immersive Experience
To amplify the campaign’s reach and resonance, we implemented a multi-channel strategy, ensuring maximum visibility across all touchpoints:
✔ TV Commercial – A visually stunning spot featuring Doukissa in dynamic, empowering poses, showcasing the Comfort Wire’s perfect fit and lift.
✔ PR & Editorial Coverage – in top TV programs and digital media, reinforcing the brand’s fashion-forward identity.
✔ Digital & Social Media – High-impact visuals distributed across Triumph’s social platforms, including the Triumph global SoMe channels, engaging audiences with captivating content.
✔ Outdoor Marketing – Bold visual presence in Athens Metro and on buses, ensuring wide exposure in high-traffic urban areas.
Key Results & Impact
🔹 Positioning the Comfort Wire bra as the go-to choice for women seeking the perfect blend of style, support, and sensuality.
🔹Strengthening Triumph’s brand identity as a leader in high-fashion lingerie.
🔹Boosting awareness and desirability of the SS25 collection through an aspirational, high-aesthetic campaign.
🔹Maximizing engagement and visibility through a seamless omnichannel presence.
Conclusion
The Doukissa Nomikou x Triumph SS25 campaign is a celebration of confidence, femininity, and effortless elegance. Through a 360° fashion-driven approach, Triumph reinforced its position as the ultimate lingerie brand for the modern woman, proving that comfort and style can go hand in hand.
Date:
April 10, 2025
