Τhe case of Scotch-Brite™ – Lantzeris campaign!
The task:
Find a way to connect the brand with the trend of chefs and food bloggers!
The insight:
Food porn is trending and chefs are like rock stars. But who is the hero of every kitchen, the one who must clean the mess, the one behind the chef? The one who like all of us has to cook a delicious meal but clean up afterwards as well!
The idea:
Meet Lantzeris!
The man who, like all of us, doesn’t just cook, he must clean and he knows the value of Scotch-Brite™!
How did the campaign work:
Step 1:
We “hacked” the chefs’ and food videos with a funny youtube CTA to our contest. Every time you searched for a recipe on youtube our protagonist appeared asking you to think about the cleaning you have to do afterwards and to enter a contest to win the Scotch-Brite TM cleaning products you will need!
Step 2:
We designed a platform asking you to choose a video presenting recipes for classic, trendy and “Xmasy” dishes! But Instead of ingredients the Lantzeris presents the appropriate Scotch-Brite TM products needed to clean-up afterwards!
You could change your mind and click on another recipe and when you were certain you could enter a competition to win the full series of the Scotch-Brite TM products presented!
The results:
youtube
- 1,537,074 Impressions
- 341,099 Views
- 732,456 Reach
- 2,553,676 Impressions
- 452,0563s Video views
Date:
January 4, 2019
