Doukissa Nomikou X Triumph-360° campaign for SS24 Collection

Introduction

Triumph, the iconic global lingerie company, aimed to introduce its new Spring-Summer collection in Greece through a comprehensive 360° campaign.

Campaign Objectives

Promote the new Lift Smart bra (hero product) and the entire collection to boost sales.
Collaboration with a mega Influencer in Greece

Poduce a TVC, outdoor materials, pr, and multiple video-assets for social media platforms.

Campaign Strategy

We collaborated with Doukissa Nomikou, one of Greece’s most successful Mega Influencers, become the face of our campaign. Doukissa Nomikou represents the modern woman juggling multiple roles in her everyday life (entrepreneur, model, TV presenter, wife, and mother),

necessitating a bra that meets all her needs without compromising on style and appearance.

Key Messages and Results

Highlighting the Lift Smart bra, the hero product of SS24 collection,
Showcasing that the Lift Smart has the perfect combination of style, supportiveness, sensuality, and the intuitive lift effect.

Make a highly fashion-oriented campaign full of aesthetics and coolness.

Execution

In collaboration with Doukissa Nomikou, a beloved figure in the fashion world, we curated an immersive 360° campaign deeply rooted in fashion sensibilities. This comprehensive initiative encompassed a spectrum of mediums including TVC video, strategic PR coverage on television programs and websites,

digital outreach, programmatic advertising, and outdoor marketing materials within the Athens Metro and buses. Infused with dynamic poses and an exuberant atmosphere, our objective was to create compelling content that accentuates the empowering essence of Lift Smart.