Elpedison – Unplug Event feat Panos Vlachos
Introduction
Elpedison, a leading energy provider in Greece, aimed to grow its social media following and enhance brand awareness by establishing itself as an approachable, consumer-friendly company.
Campaign Objectives
Increase social media followers.
Boost awareness of Elpedison as the “next-door” energy provider, supporting consumers beyond just energy needs.
Reach a younger audience and position Elpedison as a friendly, down-to-earth brand.
Strengthen brand recognition and loyalty.
Creative Idea
Tapping into the global well-being trend of “unplugging”—turning off devices, watching less TV, and recharging ourselves—Elpedison embraced a bold, unconventional approach. Instead of inviting people to “plug in” as an energy provider typically would, Elpedison encouraged people to unplug.
How? With music, and more precisely with unplug concerts!
This confident, disruptive idea positioned Elpedison not merely as a provider of energy but as an enabler of energy in life. By inspiring consumers to disconnect and recharge, the campaign reinforced the brand’s human, consumer-first ethos while standing out in a crowded market.
Execution
We hosted an exclusive Instagram contest, inviting followers to “unplug” at a special concert featuring popular performer Panos Vlachos.
The contest awarded 100 double invitations, creating a private and exclusive event for a select group of lucky winners. The 1st Unplug with ELPEDISON event launched on November 14, offering ELPEDISON’s Instagram followers a unique opportunity to enjoy a live and unplugged performance by the beloved actor and singer.
Panos Vlachos delivered an unforgettable show, performing favorite hits, including six unplugged tracks that highlighted his exceptional talent and unique timbre. The production was flawless, the audience was thrilled, and Panos Vlachos proved to be utterly electrifying—even when unplugged!
Key Messages and Results
Elpedison successfully positioned itself as the go-to energy provider for the younger generation, leveraging a fresh, bold, and unconventional approach to cultivate its future clientele.
The campaign video achieved impressive results, with a high completion rate, 4,873 comments, 2,250 likes, and 782 new followers, reflecting strong audience engagement.
The concert was a resounding success, with Panos Vlachos energizing his fans and ELPEDISON’s social media community.
Key Messages and Results
A highly successful activation followed by an even more successful event sets the stage for an encore. The first Unplug with ELPEDISON established a foundation for an enduring activation—an institution in the making! Stay tuned for the second Unplug with ELPEDISON!
Date:
November 14, 2024
