Frulite: How to send a brand to the stars!
Insight :
Young people love all messaging platforms! We need to create a new messaging possibility through Frulite’s mobile app that will further enforce the disruptive character of the brand.
So where can we as people to post messages…?
The idea :
Let’s ask people to send messages through the stars!
We designed a mobile application with a real map of space where people could leave messages among the real stars for their friends to find!
We promoted the app with a Call to action video on youtube, facebook and other media and offered presents to downloaders for extra motivation!
And for a final touch we send the most posted star-written message with a Frulite into space! The take off was documented and a go pro traveled with the Frulite out of the stratosphere to record the launch of the 1rst Greek juice in space!
The results :
- 299,473 views Youtube Pre Roll
- 551.056 impressions Video Campaign
- 276.281 views Facebook Video
Date:
December 5, 2017
