Case Study: Astellas Pharmaceuticals Evrenzo Launch Event

Introduction

Elpedison, a prominent energy provider in Greece, recognized the unique challenge faced by consumers during the scorching summer months. With cooling systems running constantly, the cost of electricity can quickly escalate.

To address this issue and engage with their audience, Elpedison launched a creative Summer Activation Campaign on social media. The campaign encouraged participants to share alternative and humorous ideas for staying cool while highlighting Elpedison’s cost-effective energy solutions.

Campaign Objectives

Raise awareness of Elpedison as a reliable and cost-effective energy provider during the hot summer season.
Engage with the audience by encouraging them to share inventive and funny ways to save on cooling costs.
Enhance brand recognition and loyalty through interactive social media content.

Campaign Strategy

Elpedison’s strategy aimed to leverage social media’s interactive nature to foster engagement and promote its cost-effective energy solutions. The focus was on creativity, humor, and community involvement.

Execution

Humorous Video: Elpedison created a humorous video that showcased a variety of quirky, inexpensive, and impractical products for staying cool during the summer. These ranged from absurd contraptions to hilarious DIY solutions. The video humorously concluded that the best and most cost-effective way to stay cool was through Elpedison electricity.

Social Media Contest: The campaign encouraged social media users to participate by sharing their unique, alternative cooling ideas in the comments section of the video. Participants were asked to like, tag friends, and engage in lively discussions about saving money during the summer.

Creative Posts: Elpedison released a series of highly creative and engaging social media posts throughout the campaign. These posts featured witty visuals and playful messaging, reinforcing the campaign’s humorous and cost-saving theme.

Key Messages and Results

Elpedison positioned itself as the ideal energy provider for cost-conscious consumers during the hot summer months.
The campaign encouraged creativity, humor, and community interaction, resonating with the audience.

The video achieved a high completion rate and garnered over 4,000 comments, showcasing strong engagement.

Conclusion

The Elpedison Summer Activation Campaign effectively addressed the financial challenges of cooling during Greece’s scorching summer months. By harnessing humor, creativity, and community engagement on social media, Elpedison showcased itself as the preferred choice for cost-effective energy solutions.

The humorous video and engaging posts resonated with the audience, resulting in a high completion rate and over 4,000 comments, indicative of strong engagement. Elpedison’s innovative approach successfully strengthened its brand identity and fostered a deeper connection with its customers.