Case Study: NBG Business Banking Event
Introduction
The National Bank of Greece (NBG), with the largest customer base in Greece, sought to host a comprehensive business banking event targeting small to medium-sized companies.
The event aimed to connect with their customers and provide valuable insights into the Greek market’s trends, tools, and industry expertise. To accommodate a wide audience, the event was designed as a hybrid, offering both on-location and online attendance options.
Event Highlights
- Duration: A compact and informative three-hour event.
- Content: Attendees had the opportunity to meet NBG’s management team, engage with industry experts, access important research findings, and stay updated on emerging trends and tools in the Greek market.
Challenges
Tight Deadline: The event production, including videos, scenography, audiovisual elements, and broadcasting, had to be executed efficiently and on a tight schedule.
Execution
Hybrid Format: The event was strategically structured to accommodate both in-person and online attendees, ensuring broad participation.
Production: All aspects of the event, from video content creation to scenography, audiovisual elements, and broadcasting, were meticulously managed to meet the tight deadline.
Results
- NBG’s business banking event successfully facilitated engagement with their customers, providing them with a platform to interact with NBG’s leadership and industry experts.
- Attendees gained valuable insights into the Greek market, including emerging trends and tools, enhancing their understanding of the business landscape.
- The event’s hybrid format allowed for broad participation and reach.
Conclusion
The NBG Business Banking Event for Small to Medium-Sized Companies, held as a hybrid event, effectively connected NBG with its customer base. In just three hours, attendees met NBG’s management team, heard from industry experts, accessed research findings, and stayed informed about the Greek market’s trends and tools. Despite the tight deadline, the event’s production, including videos, scenography, audiovisual elements, and broadcasting, was executed efficiently.
This event demonstrated NBG’s commitment to engaging with its customers and providing them with valuable insights to support their business endeavors in Greece.
