Case Study: SKEP – THIS IS THE NORM
The request
S.K.E.P., an organization raising awareness and educating the public about the struggles of people with disabilities in their everyday life,
needed to increase awareness and launch its new educational platform hoponinclusion.
The challenge
Make an impact, create stopping power and ultimately touch the public’s heart in order to raise awareness for such a sensitive matter.
The insight
Tapping into the insight that 15% of our population are people with disabilities but we don’t see them around us, we created a guerilla campaign; real size installations of people with disabilities, placed in theaters and metro stations featuring a powerful message:
THAT’S NORMAL! The message & installation worked as an ideal trigger to challenge our perception of “normality”.
Date:
December 17, 2022
